This post was written for Volunteer Toronto and was originally published on their website. Check them out!
No Digital Marketing Manager? Here's How To Get By!
Grassroots groups and non-profits are often strapped for resources, and it's not uncommon for volunteers, members and staff to wear many hats. Is your Kitchen Assistant managing your website? Are you tweeting two weeks' worth of content at 2 a.m. on Friday because that's the only time you have to do it?
Some say, "Never judge a book by its cover," but many of us still do. The same can be said for your online presence. Not everyone is going to care if your Facebook cover photo is badly cropped and pixelated, but ignoring comments, having impossible-to-find contact information, or being invisible on Google may cost you clients, followers, and/or legitimacy. If this sounds familiar, these tips and tools are here help.